Love or loathe him, there is no denying that Daniel Levy is an expert when it comes to monetising the Tottenham brand.

Spurs’ annual commercial income has trebled in the since the move to the Tottenham Hotspur Stadium in 2019 and now stands at £228m

And while bedrock Tottenham supporters want to see more of that revenue funnelled into Ange Postecoglou‘s playing budget, Levy is unlikely to change tack any time soon.

Levy is part of the ENIC ownership group whose external wealth pales in comparison to many owners in the Premier League and is dwarfed by the rest of the so-called ‘Big Six’.

The 62-year-old Spurs chairman therefore insists that the club pursues a self-sufficient model. Essentially, every penny they spend, they need to earn.

The stadium has been transformative in this regard, with Spurs annual squad cost – that’s total wages plus amortisation – rising from £226m in 2019 to £360m in the last financial year.

And the latest developments at the world-class, 62,850-seater stadium show why the venue continues to be a money-printing machine.