Could a R1.4 billion deal launch the Springboks to new commercial heights? Ackerley Sports Group eyes rugby investment.
The Springboks, South Africa’s rugby giants, are nearing a game-changing £60 million (R1.4 billion) investment deal with Ackerley Sports Group (ASG).
The four-time world champions, and current number one team, could enter a new era of commercial growth if the South African Rugby Union (SARU) approves the deal.
UNLOCKING COMMERCIAL POTENTIAL
With this possible investment, a new company would be established to oversee the Springboks’ many revenue streams, which include matchday money and content as well as sponsorship and television.
ASG would purchase a 20% share, meaning that SARU would still hold the bulk of the company, with a potential valuation of £300 million. According to Chris Ackerley of ASG, “working with SARU to take this brand to the next level globally is an incredible opportunity.”
SPRINGBOKS INVESTMENT FOLLOWS GLOBAL TREND
This investment, which is reminiscent of a similar 2022 agreement with the New Zealand All Blacks, illustrates the growing trend of private equity interest in rugby’s leading brands. The goal of Ackerley Sports is to increase the Springboks’ global exposure, with an emphasis on the expanding US market.
Timothy Kirkwood, an ASG associate, states that “very few teams across the world have had the success the Springboks have had.” “We can observe the performance on the field, but there’s also room for increased commercial success.”
THE SPRINGBOKS: A RICH RUGBY LEGACY
With roots dating back to 1891, the Springboks are synonymous with rugby excellence. Their 1995 World Cup triumph remains a symbol of South Africa’s unity and inspired the film “Invictus”.
